Projects
Brochure Linking Academic and Career Values - 05/06
Project description
I designed, produced and issued brochures for English Literature students in such a way that careers were actively projected out of academic programmes, with more detailed reference to specific units, or combinations of units, and their possibilities.
The main aim was to give more sense of the way in which academic values relate to, and can be transformed into, career values.
At the moment we tend to work backwards rather than forwards - from relatively vague career outcomes to a general sense of the kind of courses which produce these outcomes.
To include a section on entrepreneurship.
Benefits to English students
Helped students’ academic planning, while not vocational in a narrower sense, become more career orientated.
Outline plan of activities
March 2005 Drafting brochures
Resources:
- time ( Careers Adviser and member of academic staff)
- materials - printing
April 2005 Trial draft with focus group / finalists for both content and layout
Resources:
- design & art work (cost based on JobShop leaflet, 3 fold A4 in 2 colours + black)
- materials - printing
May 2005 Finalise and print
Resources:
- final artwork
June 2005 Issued to all English Literature students with request for feedback
Contact details
Anne Benson
University of East Anglia
a.benson@uea .ac.uk
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